NTT's Corporate Identity and its Sign Design System
'86 May 9-Jun.6
Japan's largest private corporation, NTT was established in 1985. NTT therefore held a competition in which six companies competed for the chance to take on the new companies CI project. In the end, the proposal by PAOS (Motoo Nakanishi) + Dentsu was awarded and graphic designer Yusaku Kamekura was asked to design the company's core logo by PAOS. This exhibition features a total look at the graphic designs they produced. The exhibit provides a refreshing departure from architectural design exhibitions, and supplies new insight into the nature of corporate identity.