Cleanliness and Comfort; Wellness

The TOTO Group has continued to offer products that relate to people’s lifestyles, centering on bathroom and kitchen plumbing products. To realize the desire of the Group’s founder to provide healthy and culturally rich lifestyles, we have been focusing on enhancing cleanliness, comfort, and wellness within our product development while thinking about the customer first. Going forward, we will deliver clean and healthy lifestyles to people around the world, so that anybody, from a child to the elderly, can have fun, keep healthy, and use our products even if life stages change.

Under our material issue of “Cleanliness and Comfort; Wellness,” we will contribute to resolving various issues, including those identified by Goal 3 of the SDGs—Good health and wellbeing.

To create clean and comfortable toilet spaces for our customers, we have developed clean technologies, such as EWATER+, CEFIONTECT, RIMLESS TORNADO FLUSH, and non-contact technology like TOUCHLESS. Based on TOTO CLEANOVATION, derived from the words “CLEAN” and “INNOVATION,” we will communicate our three values for the continuation of clean innovation to customers around the world.

In February 2026, we exhibited at the Kitchen & Bath Industry Show (KBIS) 2026, the largest international trade show for bath and kitchen plumbing products in North America, held in Orlando, Florida, U.S. With “TOTO CLEANOVATION” as our exhibition concept, we displayed distinctive TOTO plumbing products that deliver rich and comfortable bathrooms. The centerpiece of our exhibit was a one-piece toilet equipped with the new “Integravity System” flushing method, highlighting TOTO’s strength in superior cleaning power and waste discharge performance. For WASHLET products, which have experienced remarkable sales growth in the U.S. in recent years, we displayed a lineup with a variety of designs, functions, and prices, including a reference exhibit of the “S1,” a seat-type WASHLET with an instantaneous water heater that reduces power consumption compared to conventional products. Through these exhibits and other initiatives, we will work to popularize on a global scale sustainable products, our signature products that balance cleanliness, comfort, wellness, and the environment, contributing to the realization of an environmentally conscious, enriching, and comfortable society.

Inheriting the “Words of Our Founder,” beginning with “Kindness must always come first,” we believe that to create is to think about people. To accompany each customer in their daily lives, whatever their age, physical condition, or lifestyle, we pursue inclusive manufacturing by involving diverse stakeholders. Through repeated sharing and verification of issues, we continuously spiral up the quality of our products. In the development process of updating the Eco-Friendly Control Panel, a remote control for WASHLET products used in public restrooms, we had individuals who are blind or have low vision test prototypes, and together we refined our ideas. By enlarging the round buttons and raising them above the surrounding surface to enhance tactile recognition, and by displaying text and pictograms in larger sizes, we evolved the design into one that is easy for anyone to use.
Universal design has no end point. Going forward, we will continue listening to the voices of diverse people.

We added “Wellness” to our key material issue (materiality) in 2024 based on the belief that achieving “Wellness” in addition to “Cleanliness and Comfort” represents new value that only TOTO can create. As a concrete initiative, under the new concept of “daily wellness,” we are researching and developing products that can propose healthy habits our customers can maintain, naturally and without strain. We also launched the new NEOREST LS-W / AS-W in August 2025 domestically as an opportunity to propose the new value of supporting health. The toilet provides information in the form of lifestyle insights through our TOTO Wellness app by measuring stool through a stool sensor built into the WASHLET. Since its launch, this product has received high praise in domestic and international product evaluation competitions for its design, environmental contribution, and innovativeness.