Visions for Business Activities



Our vision for business activities is positioned as the vision and mission of our business activities that change in accordance with the demands of the times.
It represents the Vision, the Mission, and the Mid- to Long-Term Management Plan.


Toward a Dynamic, Vibrant, and Excellent TOTO

Dynamic TOTO aims to create a dynamic company with a globally competitive business structure and a brand name that is recognized and supported by customers around the world
Vibrant TOTO aims to create a more vibrant company by facilitating communication with customers and motivating employees.
Excellent TOTO aims to create an excellent company that is highly transparent, has strong ethical standards and gains the trust of society


Please see here for the details of the Mission.

Mid- or Long-Term Management Plan

Long-Term Management Plan (V-Plan 2017) up to 2017 (published July 2009·revised May 2014)

As we move toward our centenary in 2017, the TOTO Group aims to be a "truly global company" that remains indispensable to customers around the world by providing a new "every day." To achieve this, we formulated TOTO V-Plan 2017, a long-term management plan. With this strategic framework, we will reinforce corporate governance, the basis of our corporate activities, and promote the three core businesses of the "domestic housing equipment business," "overseas housing equipment business" and "new business domains "as well as the four cross-organizational innovation activities, with the optimization of the entire company in mind. ‘TOTO Global Environmental Vision’ will be the driving force behind these initiatives undertaken throughout the TOTO Group.
We aim to achieve net sales of ¥650.0 billion, operating income of ¥61.0 billion and ROA・ROE of 10% in fiscal 2017 (as of March 2018).
FY2014-2017 Medium-term Management Plan (published May 2014)

New Mid-Term Management Plan (TOTO WILL 2022) (Announced in October 2017)

The TOTO Group has formulated the "TOTO WILL 2022," its new mid-term management plan to be launched in FY2018.