Visions for Business Activities



Our vision for business activities is positioned as the vision and mission of our business activities that change in accordance with the demands of the times.
It represents the Vision, the Mission, and the Mid- to Long-Term Management Plan.


Toward a Dynamic, Vibrant, and Excellent TOTO

Dynamic TOTO aims to create a dynamic company with a globally competitive business structure and a brand name that is recognized and supported by customers around the world
Vibrant TOTO aims to create a more vibrant company by facilitating communication with customers and motivating employees.
Excellent TOTO aims to create an excellent company that is highly transparent, has strong ethical standards and gains the trust of society


Please see here for the details of the Mission.

Mid-Term Management Plan

About the TOTO WILL 2022 Mid-Term Management Plan (published October 2017)

Having celebrated its 100th anniversary in 2017, the TOTO Group will increase its fan base around the world as it embarks on the next century. To achieve that goal, we formulated TOTO WILL 2022, the five-year mid-term management plan that begins from FY2018.
The strategic framework includes corporate governance forming the basis of corporate activities, the two business axes of Global Housing Equipment Business Group and New Business Domains, and three innovation tasks spanning the company from the perspective of overall optimization. This will further unify these business activities with the TOTO Global Environmental Vision as we aim to further enhance our corporate value.