Noriaki Kiyota President, TOTO LTD.

Keep Gaining TOTO Fans Around the World

TOTO’s first president, Kazuchika Okura, wrote a letter to his successor, Saburo Momoki. The words contained in that letter have been treasured by the TOTO Group ever since as the Words of Our Founder. These words express the idea that “kindness must always come first” and state that our goal should be to provide good products and satisfy the customer and, by accomplishing that, profit and compensation will follow. The Words of Our Founder are positioned at the center of the Group’s management and represent our unchanging vision. In April 2020, I became TOTO’s 17th president, and my duty is to ensure that this vision, which has been cherished by each president before me, is passed down to the next generation.

The world currently finds itself in a period of dramatic change, uncertainty and complexity which includes the COVID-19 pandemic, frequent natural disasters, trade conflict between the United States and China, and the progression of artificial intelligence (AI), the Internet of Things (IoT), and other digital technologies. Under these circumstances, we are once again faced with a fundamental question: "What is the purpose of TOTO’s existence as a company under such drastic change?” I believe that the answers are to be found in the thoughts of our founder and corporate philosophy.

Our corporate philosophy is to provide a culture of lifestyle abundance and comfort for the world around us, for people, for society and for our customers. By ensuring that our corporate philosophy is shared among all employees of the TOTO Group, our aim is not only to be a company that responds swiftly to changes but also to achieve our ideal by changing in advance of the world around us.

The keywords for doing so are “speed and challenge.” We must promptly pursue bold challenges without fear of failure. Focusing on the circumstances at hand, our most important mission is to consistently propose resolutions in anticipation of the concerns our customers will have in the near future.
Going forward, we will maintain a thorough awareness that the pursuit of this mission will enable us to provide good products and satisfy the customer. By continually taking on challenges and innovation, we will increase the number of our fans globally as we aim to be a company that is indispensable to the world around us.

Our business activities are made possible thanks to the support and cooperation of our various stakeholders, including not only our customers and employees but also our shareholders, business partners, and local community members.

It is therefore essential that we remain a company that possess a high sense of ethics and can be relied upon. This means that we listen closely to the opinions and concerns of our customers and promote honest work in an honest
manner. Going forward, we will always make sure to value our stakeholders as we strive to realize growth together with them.