Cleanliness and Comfort; Wellness

The TOTO Group continuously offers products that relate to people’s lifestyles, centering on bathroom and kitchen plumbing products. To realize the desire of the Group’s founder to enrich people’s lifestyles through our businesses, we have been focusing on enhancing cleanliness and comfort within our product development while thinking about the customer first. Going forward, we will deliver clean and healthy lifestyles to people around the world, so that anybody, from a child to the elderly, can have fun, keep healthy, and use our products even if life stages change.

Under one of our material issues, Cleanliness and Comfort; Wellness, we will contribute to issues, including Goal 3 of the SDGs—Good health and well-being.

To create clean and comfortable toilet spaces for our customers, we have developed clean technologies, such as EWATER+, CEFIONTECT, RIMLESS TORNADO FLUSH, and non-contact technology like TOUCHLESS. Based on TOTO CLEANOVATION, derived from the words “CLEAN” and “INNOVATION,” we will communicate our three values for the continuation of clean innovation to customers around the world.

Inheriting the Words of Our Founder, beginning with "kindness must always come first," we believe that to create is to think about people. Accordingly, we propose and develop products by considering the livelihood of each and every one of our customers, including their age, physical condition, and lifestyle, in pursuit of craftsmanship that blends seamlessly into everyday life.
To that end, we have continued to evolve TOTO’s Universal Design by closely observing the lifestyles of various people and turning a sympathetic ear to their concerns. In the 1960s, we began efforts that take into consideration people with disabilities. In addition to developing and selling products that make use of universal design, we issue reports that survey the questions and concerns that people in wheelchairs, people with infants, sexual minorities, and other groups have when using toilets outside of their homes. Furthermore, we make proposals for toilet spaces that take into account various circumstances, and these proposals have been adopted in numerous locations. By leveraging the insight we have in this regard, we actively suggest recommendations for laws and regulations, thereby helping establish and popularize Japanese Industrial Standards (JIS) and International Organization for Standardization (ISO) standards pertaining to the design and layout of toilet operation equipment installed in public bathrooms.

Under the concept of new value unique to TOTO that can realize cleanliness and comfort; wellness, the TOTO Group added “Wellness” to the key material issue (materiality) of “Cleanliness and Comfort” in April 2024 with the aim of creating new value. We have been conducting research and development of products that enable our customers to further experience cleanliness and comfort; wellness in their everyday lives.
In March 2025, TOTO exhibited at International Sanitary and Heating (ISH) 2025, the world’s largest international trade fair for plumbing equipment, air-conditioning equipment, and other products, held in Frankfurt, Germany. The Group made proposals for “Daily Wellness*,” which promotes easily accessible health habits.
We also launched the new NEOREST LS-W / AS-W in August domestically as an opportunity to propose the new value of supporting health. The toilet provides information in the form of lifestyle insights through our TOTO Wellness app by measuring stool through a stool sensor built into the WASHLET.
TOTO will continue proposing new easily accessible health habits, with our products serving as a gateway to health.