Approach to "Cleanliness and Comfort; Wellness"

Realize Cleanliness and Comfort throughout the World

To create clean and comfortable toilet spaces for our customers, we have developed clean technologies, such as EWATER+, CEFIONTECT, RIMLESS TORNADO FLUSH, and non-contact technology like TOUCHLESS. Based on TOTO CLEANOVATION, derived from the words “CLEAN” and “INNOVATION,” we will communicate our three values for the continuation of clean innovation to customers around the world.

TOTO’s Universal Design—To Create, Is To Think About People

Inheriting the Words of Our Founder, beginning with "kindness must always come first," we believe that to create is to think about people. Accordingly, we propose and develop products by considering the livelihood of each and every one of our customers, including their age, physical condition, and lifestyle, in pursuit of craftsmanship that blends seamlessly into everyday life.
To that end, we have continued to evolve TOTO’s Universal Design by closely observing the lifestyles of various people and turning a sympathetic ear to their concerns. In the 1960s, we began efforts that take into consideration people with disabilities. In addition to developing and selling products that make use of universal design, we issue reports that survey the questions and concerns that people in wheelchairs, people with infants, sexual minorities, and other groups have when using toilets outside of their homes. Furthermore, we make proposals for toilet spaces that take into account various circumstances, and these proposals have been adopted in numerous locations. By leveraging the insight we have in this regard, we actively suggest recommendations for laws and regulations, thereby helping establish and popularize Japanese Industrial Standards (JIS) and International Organization for Standardization (ISO) standards pertaining to the design and layout of toilet operation equipment installed in public bathrooms.

TOTO’s Exhibition at ISH 2023, the World’s Largest International Trade Fair

In March 2023, TOTO exhibited at International Sanitary and Heating 2023 (hereinafter, ISH 2023), the world’s largest international trade fair for baths, toilets, buildings, heating, air-conditioning, and renewable energy, held in Frankfurt, Germany. This is the eighth time TOTO has exhibited at ISH, which has been held every other year since 2009, and is the source of information on design trends, including bathroom and kitchen plumbing products.
TOTO exhibited at Forum, a single venue that has gained significant attention at ISH, for the first time, with more than 50,000 attendees. This exceeded more than double the number of visitors, a record, attending the last ISH held in person in 2019.
Numerous visitors from all around the world were able to view proposals for new and prosperous lifestyles in plumbing products that only TOTO can deliver.
Among these products, streams of visitors came to view the exhibition of the smart toilet NEOREST WX, which won both the Red Dot Design Award 2023 and iF Design Award 2023.
Going forward, we will continue to provide products that pursue cleanliness and comfort while also being environmentally friendly and contribute to realizing a prosperous, comfortable society.